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SMILE! MAKE YOUR NEW YEAR'S RESOLUTIONS A REALITY THIS YEAR

START THE NEW YEAR OFF WITH HELP FROM LIFE COACH LAURA BERMAN FORTGANG

New York (January, 14 2008): The New Year is a time for making fresh starts and changing for the better. Internationally recognized life coach, Laura Berman Fortgang, is an expert at helping people make realistic resolutions and stick with them throughout the year. With Laura’s tips on how to actually keep those ever-evasive resolutions, this year is sure to start brightly.

“Make a New Year’s resolution for the right reasons, no matter what your change may be. Do it for yourself and figure out what inspires you from the inside and then devote yourself to it,” says Laura. “There are many small things you can do to help you stay motivated, commit to make your change and achieve your long-term goals.” Here, Laura shares seven helpful tips to keep you smiling throughout the New Year:

• Do a clean sweep.  Take a weekend to get rid of things from your office or your home that you don’t use anymore.  Break away from clutter by letting go of unnecessary things once and for all.


• Change your look and breathe new life into your appearance.  Try brightening your smile with a product like Crest Whitestrips Premium that is only a seven day commitment. Recent clinical studies show it has 2X more whitening per strip vs. the leading dissolving strips! You'll smile more, and it will give you added confidence, keeping you positive towards reaching bigger goals.


• Choose one thing to boost your health and well-being.  Instead of the usual weight-loss goal, start with one new healthy habit and focus on that until it really becomes a habit. Then add another. For instance, drink six to eight glasses of water a day, add 20 minutes of walking or add five fruits and vegetables to your diet daily.


• Name a theme for your year.  Give your year a clear focus and an intention.  The “Year of The New Career,” “The Year of the Diva,” “The Year of Getting Fit” and “The Year of a Positive Attitude” are some examples.


• Do one thing a day towards your dream.  Make a commitment to do one thing daily, no matter how small, to move ahead a dream or project.


• Give back – raise money or volunteer your time to improve your community or the condition of people who are in need of help. You’ll be surprised how good helping others will make you feel, and motivate you to do good in your own life.


• Recruit a cheering squad – make sure you have good supporters in your life to help you stay motivated to make your change.  Teach the naysayers how to be more helpful and call on your cheering squad whenever you need them.

This is the year to make a change! For more tips on how to keep New Year’s resolutions in 2008 and for the chance to win one of three grand prizes, a personal session with Laura Berman Fortgang to help stay motivated throughout the New Year, visit www.whitestrips.com.  Ten first prize winners will also receive an autographed copy of her book, “Now What?: 90 Days to a New Life Direction.”

About Laura Berman Fortgang:
Laura is internationally recognized as a pioneer in the personal coaching field.  Her best-selling books “Now What?: 90 Days to a New Life Direction,” “Living Your Best Life” and “Take Yourself to the Top” have been published in 11 languages and distributed around the world.  One of the first recipients of the International Coach Federations’s Master Coach Credential, Laura was a founding member of ICF, a four-year board member and has been a tireless champion for the coaching profession around the world.

About Procter & Gamble [NYSE:PG]:
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun.  The P&G community consists of over 135,000 employees working in over 80 countries worldwide.  Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

For more information:
Taryn Levy		Kerri Bergman
212-891-0404		212-891-0450
tlevy@devries-pr.com		kbergman@devries-pr.com