Our health and beauty articles can help you get a smile makeover.

CREST WHITESTRIPS ADVANCED SEAL REWARDS HEART-WARMING
HOLIDAY MOMENTS with Malin Akerman

CINCINNATI (October 26, 2009) -This holiday season, connect with family and friends and achieve a beautiful, whiter smile with Crest Whitestrips Advanced Seal. Holiday gatherings are a perfect time to connect with family and friends and Crest Whitestrips Advanced Seal is teaming up with Malin Akerman to offer fans on Facebook the opportunity to make their holiday connection dreams come true! Crest is encouraging these connections on their Facebook fan page with numerous connection-related prizes and the opportunity to enter to win a grand prize of $2,000 to help make their ultimate holiday connection happen!

"After a busy year of traveling from one set to the next, I look forward to reconnecting with my family and friends during the holidays and spending quality time together, which is why I've joined forces with Crest Whitestrips Advanced Seal to encourage people to share their holiday connection wishes with us," says Malin Akerman. "This season we want to make one lucky person's connection come true, because seeing welcoming smiles from loved ones will warm any heart."

The Facebook fan page allows consumers to share their holiday connection wishes with Crest.

• Contest: The Facebook contest will go live on October 26th by logging on to: www.facebook.com/crestwhitestrips. Entering the contest requires the submission of a story about a "connection wish" for a chance to win the grand prize, an all-expense-paid trip to make that connection happen! You can even pass the contest along to a friend! The winner will be selected and notified in December.

Throughout the holiday season it's important to always put your best smile forward. With Crest Whitestrips Advanced Seal, the strip molds to the user's teeth allowing them to easily talk and even drink water while conveniently whitening anywhere, anytime, making greeting your loved ones with a radiant, white smile even easier.

"Crest Whitestrips Advanced Seal is a simple step to achieving whiter teeth in time for the holiday season. Crest knows that reconnecting is so vital during the holidays, which is why we have made it our mission to help one lucky winner achieve that special connection this season," says Sunny Jain, Associate Marketing Director, North American Oral Care.

Crest Whitestrips Advanced Seal is available nationwide anywhere Crest products are sold for a suggested retail price of $45.00. Since 2001, the #1 dentist recommended brand and winner of multiple awards, Crest Whitestrips has helped bring brilliant, beautiful, brighter, whiter smiles to more than 50 million people. These people have made Crest Whitestrips their best beauty secret, transforming their smiles into the must-have accessory of any season. For more information, visit www.whitestrips.com.

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

For more information:
Erin Brady
212.468.4370
Erin.Brady@mslworldwide.com