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CREST WHITESTRIPS PREMIUM GIVES "DESPERATE HOUSEWIVES" FANS MORE THAN ONE REASON TO SMILE

Win An All-Expenses Paid Trip To Walk Down Wisteria Lane and Go Behind The Scenes On The Set of "Desperate Housewives"

NEW YORK, NY (September 11, 2006) - Are you the biggest "Desperate Housewives" fan in America? Can you name all of the ladies who live on Wisteria Lane? Do you study Gabrielle’s style secrets? Have you judged Lynette’s parenting skills? If the answer is "yes," now’s your chance to walk down Wisteria Lane by entering the "Reason to Smile" sweepstakes sponsored by Crest Whitestrips Premium in honor of the show’s complete second-season DVD release.

One lucky consumer and three friends "desperate" for a whiter smile will win the luxurious grand prize, an all expense paid trip to Hollywood to visit the set of "Desperate Housewives" to take a stroll down Wisteria Lane. The prize also includes airfare, hotel accommodations and spa treatments along with two new digital cameras, a glamorous lunch at a famed Los Angeles restaurant, dinner for four at a celebrity hot-spot, a white limo for the ride to the set, and $1,500 in spending money for a shopping spree.

Additionally, the grand prize includes the "Desperate Housewives" complete "Extra Juicy Edition" second-season DVD boxed set and four kits of Crest Whitestrips Premium to make sure your smile sparkles for the trip to Wisteria Lane. First and second prize winners will also receive a "Desperate Housewives" complete "Extra Juicy Edition" second season DVD boxed set and kits of Crest Whitestrips Premium.

Throughout the months of September and October, fans can enter UPC code from any package of Crest Whitestrips Premium at www.whitestrips.com and they will automatically be entered in the "Reason to Smile" sweepstakes. There’s no purchase necessary.

About Crest Whitestrips
Crest Whitestrips makes it easy and affordable to get a bright, white smile by using the same enamel-safe whitening ingredient dentists use to get out stains on and beneath the surface of teeth. Since 2001, Crest Whitestrips has helped bring brilliant, beautiful, brighter, whiter smiles to more than 20 million people. These people have made Crest Whitestrips their best beauty secret, transforming their smiles into the must-have accessory of the season. For more information, visit www.whitestrips.com

About Procter & Gamble (NYSE:PG)
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®. Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

For more information:

Taryn Levy
212.891.0404
tlevy@devries-pr.com

Laura Klang-Glienna
212.891.0431
lkglienna@devries-pr.com